The Future of Auto Design | How She Works

The Future of Auto Design | How She Works



when it comes to design my number one goal is elegance how can I create the most beautiful result with the minimal amount of effort simplistic effective and beautiful that's what I'm going for I'm tisha Johnson senior director of design at Volvo cars and this is how I work we're at Volvo's California design studio where we envision the future of driving for Volvo cars Volvo has a very rich history so but you get to carry that with you as a designer which just makes it very exciting the most recent car that I worked on was the S 90 our current production sedan I've also worked on the xc90 excellence the child seat concept and also the lounge console concept car designers are really creating the cars of the future where the artists that set the visual form when we develop designs we're looking three to four years into the future because we know that's when our ideas well we've realized and hit the road basically we go from sketch to 3d to production and that process can vary but usually you'll see about a three-year timeline that's where production vehicles designers are often known as being kind of the rogue warrior that single person who has that vision and in truth really great design is always about people coming together and collaborating for me the day-to-day is interacting with designers over a model really getting it ready for the next presentation or the next analysis we may have something that we feel it looks great and then suddenly BAM we get this engineering input and we discover that we have to move something significantly but keep it looking the same which is of course the challenge my goal as a designer is always to create the most elegant solution everything is about efficiency and elegance of motion the industry has shifted from more of an analog experience we call it to the digital where we're spending much more time upfront developing design using digital tools so we're at the computer looking at those 3d models we're standing in front of a power ball we're looking at things full-scale and now we've got another set of technology where we're really putting goggles on we're immersing into a 3d world its borders and the way that it capsulate to the rear so that we're still carrying this really nice graphic that folds in it's really amazing because you no longer need to spend the time to build this elaborate architecture it takes you at this super accelerated pace to as close as you can get to the real thing cars are this beautiful study of motion and they bring together art and technology to create something that really has impact on people's lives we sometimes make jokes it feels like somewhere there's somebody who's going to like every difficult thing to get your idea realized that's what will be in front of you but that makes it much more satisfying to get to the end result I think all of that effort and energy and the hours that got us to this really beautiful thing it's incredibly rewarding that's how I would describe it to see what we've put the hard work into and then to see it realized is fantastic

5 comments

Add a Comment

Your email address will not be published. Required fields are marked *